HANNELORE KNUTS
Brand book
"Hannelore Knuts is een meisje van uitersten. Een vat vol tegenstellingen ook. Ze wil
niet vastgepind worden op een moment in de tijd, een geslacht, een beroep. Beroemd,
androgyn, model. Voor haar is het leven niet of/of maar en/en. Ze wil gewoon Hannelore
zijn. Soms beroemd, soms anoniem. Soms mannelijk, soms vrouwelijk. Soms model,
soms artiest. En ze verwacht van anderen dat die dat totaalplaatje zien. Wie haar wil
vangen en in een hokje stoppen, faalt bij voorbaat." De Morgen, oktober 2012
What is HANNELORE KNUTS all about?
Brand pillars don't summarize HK the model, the meditation coach or the
occasional designer, but try to catch what binds them on a metalevel. They capture the
essence of HK the person's intuition in words so different people can thoroughly
understand what the brand is all about.
It starts from HK the person, she is
a blank canvas for the designer whose garments she wears
a master of transformation, a chameleon, a re-inventor of what she looks like
"Extra-transformable" (Jean Paul Gaultier)
a sculptor of the character she's asked to be
a silent storyteller using only her body
But she is also
an injector of life and personality in clothes
a bellow for every project she's involved in
On a metalevel, this comes down to GENERATING ENERGY
HK is about the art of generating energy.
About being in sync with your body and tapping into your inner source of vitality to
tackle whatever lies ahead of you and make it your own.
About introspection for optimal dialogue.
About finding strength in vulnerability
About always trying to create a ripple effect.
It starts from HK the person, she is a
model
muse for fashion designers and visual artists
stylist
photographer
occasional designer
curator
consultant
actress
meditation coach
activist
mother
art and literature lover
On a metalevel, this comes down to BUILDING BRIDGES
HK is about building bridges.
About an urge to question and rewire one's own thoughts and patterns.
About deliberately stepping outside your comfort zone.
About moving freely between prevailing boxes to break down stereotypes.
About spontaneously and surprisingly linking universes to layer meaning.
About the magic that arises when different worlds meet.
About never ceasing to surprise.
It starts from HK the person, she is a
model
muse for fashion designers and visual artists
stylist
photographer
occasional designer
curator
consultant
actress
meditation coach
activist
mother
art and literature lover
…
On a metalevel, this also comes down to A LOVE FOR CRAFT
HK is about building bridges, driven by a love for craft.
About a search for likeminded people with a deep passion, enthusiasm and respect for
their discipline.
About recognizing and honoring connoisseurship.
It starts from HK the person, she
hangs nude strings in a museum window
says godverdoemme whenever she trips on the catwalk
moet het van haar enthousiasme hebben
has a signature "so what, yeah l'm standing here"-pose
"E' ironica, contraddittoria, sorprendente.”
…
On a metalevel, this comes down to FUELED BY CURIOSITY & LOVE
HK is fueled by curiosity & love.
It's about mixing self-reliance with a sense of naivety and wonder.
About being professional without taking yourself too seriously.
About enthusiasm.
About navigating the world from/with/in love.
About always thinking "what would love do?".
About striving for mildness, towards oneself and the other.
HANNELORE KNUTS is about
Generating energy
Building bridges
A love for craft
Fuelled by curiosity & love